Viral game ‘Save the Toad’
Saturday, September 27th, 2008Game concept: viral game & artwork
Friends of the Earth Netherlands
Viral games are an ideal way to have a message reach a wide public. Visitors to the website play the game, and invite their friends and family to play the game themselves.
In ‘Save the Toad’ (Red de pad), players battle project developers who are trying to turn nature reserves into building sites. By using the toad’s long tongue to knock away the construction vehicles, players prevent the reserve’s devastation.